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Simcha
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A short-lived label available in the early 1930s, Simcha drew its masters from Piccadilly, including some American Grey Gull items. Simcha is a Hebrew word meaning Joy or Gladness and is pronounced "Simka" (i.e. with the -ch- pronounced as a -k-.). The records were presumably made for a shop or store, but I don't know which one. The catalogue numbers are in a 10000-series and just over 50 were produced. Actually, I have my doubts about this now, bearing in mind the huge gap in the catalogue numbers of those which have been found. I just wonder if the 10000-series was for popular and dance, and more serious music was issued in a 10040-series?  The records generally show a false matrix number.

  Simcha.jpg (77249 bytes)

This is a first attempt at a listing. Please e-mail me if you can help me fill in the gaps in any of these series.
Thanks to the following for their help: Bill Dean-Myatt

Cat No

 Matrix Title Labelled Artists Actual Artists
10000 4352-2 I'm Happy When I'm Hiking (6/8) Jerome Joy and his Band Jack Leon and his Band
10001 4363-2 Bell Bottom Trousers Jerome Joy and his Band Jack Leon and his Band
10002 4360-1-2
4386-2		 My Canary Has Circles Under His Eyes
Thank You Most Sincerely		 Cosmopolitan Syncopators The Waldorfians, directed by Howard Godfrey
10003 4230-1-2
4246-1-2		 Ten Cents A Dance
Drink, Brothers, Drink (taltz)		 Jerry Hoey and his Band n/a
10004 4266-1
4319-2		 Walking Lover's Lane Alone (waltz)
Were You Sincere?		 Al Clarkson and his Band
Jack Hay and his Scala Dance Band		 Jerry Hoey and his Band
Vic Filmer and his Murray's Dance Band
10005        
10006 4201-2 Reaching For The Moon (waltz) Jerry Hoey and his Band n/a
10007 4267-1
4304-1		 Alone And Afraid
Laughing At The Rain		 Jerry Hoey and his Band n/a
10008 4133-2 Sweet Jennie Lee   Jock McDermott and his New Carlton Players
10009 4184-2 Choo Choo Percy Grant and his Band The Blue River Band
10010 4144-2
4148-2		 Beyond The Blue Horizon
I'm Yours		 Jerome Joy and his Boys Jock McDermott and his New Carlton Players
10011 4109
4147		 Bye Bye Blues
Down The River Of Golden Dreams (waltz)		 Bohemian Dance Band Grey Gull Studio Band (U.S.)
Jock McDermott and his New Carlton Players
10012        
10013        
10014        
10015        
10016        
10017        
10018        
10019        
10020        
    Could be two series?    
10040        
10041 1804-2
4098-2		 Annie Laurie (trad, arr. St Denis)
Walther's Prize Song (from "The Meistersingers")		 Sheila Gray, contralto (with orch accmp)
John Cootes, tenor (with orch accmp)		  
10042        
10043        
10044        
10045        
10046        
10047        
10048        
10049        
10050        
10051        
10052        
10053 1745-1 Amoretten Tenze (waltz) Salon Orchestra Jack Leon and his Band
10054        
10055        
10056        
10057        
10058        
10059        
10060        

Just to make things even more complicated, there was a Hebrew series with an A-100- catalogue; see Below. GIven the meaning if the label's name, this may actually be the "proper" series and the 10000-series the odd one. The label design is the same as the 10000 series.
Information from www.russian-records.com. Go and visit the site.

Cat No

 Matrix Title Labelled Artists Actual Artists
A-100 3944
3946		 Mozel Tov (Pront-Brown)
Moderne Zures		 Simkhe Fostel  
A-101        
A-102        
A-103        
A-104 4013-2
4014-2		 Mach Es Noch Amohl
Dus Shtrikele		 Simkhe Fostel  
A-105        
A-106 4476-2
4477-2		 Ziese Mommenten
Schwartze Oigen		 Julius Nathanson (acc. by Jack Leon's Orchestra)  
A-107        
A-108        
A-109        
A-110